Exploring Market Research Trends & Insights
The Power of Concept Testing for New Product Development
Concept tests are one of the most valuable insights tools available to you, which explains why it's the most popular experiment on the SightX platform!
Naira Musallam, PhD • 02 May 2024
8 Tips for Gaber Granger Pricing Studies
In pricing research, a Gabor-Ganger study offers a systemic approach to understanding price sensitivity and demand elasticity for a product. It helps organizations make more informed pricing decisions that drive revenue and maintain competitiveness.
Naira Musallam, PhD • 01 May 2024
How AI is Making it Harder to Forget about Customers in Go-to-Market Motions (Part 2)
This piece is the second in a three-part series exploring the ways AI makes it difficult to lose touch with consumers in go-to-market and product launch strategies. Specifically, we are investigating the excuses often used when organizations forget to center their customers, and how AI is making those excuses obsolete. To read part one, click here.
Dr. Brad Smith • 30 Apr 2024
Market Segmentation: Types, Benefits, and Strategies
Whether developing a product or crafting a social media ad, it's important to recognize that your target market is not a monolith. Each individual has distinct characteristics, behaviors, and motivations.
Savannah Trotter • 24 Apr 2024
How AI is Making it Harder to Forget about Customers in Go-to-Market Motions (Part 1)
In our new series, we’re exploring the ways AI is making it harder than ever to lose touch with consumers in go-to-market and product launch strategies. Specifically, we will look at the excuses often used when organizations forget to center their customers, and how AI is making those excuses obsolete.
Dr. Brad Smith • 23 Apr 2024
Staying Ahead in Dynamic Markets: How Generative AI Empowers Swift Decision-Making
Dynamic markets demand swift and decisive action, but that’s often easier said than done.
Savannah Trotter • 22 Apr 2024
Beyond Survey Research: Exploring Complementary Market Research Methods
Survey research is heavily relied upon by organizations to collect direct feedback from customers. And for good reason! Surveys are an effective way to connect with an audience.
Naira Musallam, PhD • 19 Apr 2024
How Market Segmentation Enhances Customer Experience
In a hyper-connected world, customers expect more from the brands they engage with.
Savannah Trotter • 16 Apr 2024
How to Have a Successful Product Launch
It’s no secret that markets are flooded with similar offerings. Which means standing out and making a lasting impact is easier said than done.
Savannah Trotter • 12 Apr 2024
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