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When your brand is known for clean-label classics, every new product needs to hit just right. For Dr. Praeger’s, that meant moving from idea-rich to insight-ready, and fast.
Facing growing demand for better-for-you snacks and global flavors, the team needed a more flexible and collaborative approach to product research. Enter SightX.
With SightX, Dr. Praeger’s:
- Centralized research across R&D, marketing, and insights
- Tested product concepts, claims, and packaging with specific audiences
- Turned ideas into launches with confidence: from Taco Stars to high-protein innovations
The result?
A 50% reduction in turnaround time. Greater alignment across teams. And data-backed wins at every stage of development.
Learn how they did it: Read the full case study.
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