Product Research Tools
Evaluate product concepts, test prototypes, optimize your product features, and discover new market segments through innovative product research and consumer research product testing.
Image
Discover unmet needs and pain points your competitors are missing to develop a product people love. Apply insights to every stage of your product development cycle to deliver products customers will obsess over. Forget gut feelings and best guesses. Use targeted consumer insights to pinpoint your product’s ideal price. Use advanced automated techniques to optimize your product features, pricing, and messaging without compromising on speed or agility. Eliminate low-potential product concepts, perfect high-quality concepts, and discover your product’s most promising market segments. Eliminate low-potential product concepts, perfect high-quality concepts, and discover your product’s most promising market segments. Measure the value consumers place on your product's packaged features to optimize your product, predict adoption, and project market share. Measure the level of importance that consumers place on each of your product features to optimize your product and messaging. Maximize the reach of your products by finding an optimal mix of features that appeals to the widest audience. Gauge the price sensitivity in your market and find a range of acceptable prices for your product. Pinpoint a revenue-maximizing price and investigate the relationship between price and demand for your product. Need some help getting your product research and testing off the ground? Partner with SightX and let our research team become an extension of your own. Our team of in-house experts will guide you through every step in the product consumer research process, from survey development and scripting to analysis support and everything in between.
Benefits of Consumer Research Product Testing
Innovate
Launch with Confidence
Find the Right Price
Get to Market Faster
Product Research Tools
Content Testing
Heatmapping
Automated Conjoint Analysis
Automated MaxDiff Analysis
TURF Analysis
Van Westendorp
Gabor Granger
Product Research Services
The SightX Approach to Product Development Research
5 min read
