Content Research Tools
Take the guesswork out of your content strategy by going directly to the source: your audience. Use insights from your target market to create content that drives engagement and increases ROI.
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Better understand the wants, needs, and pain points of your market to deliver customer experiences that drive loyalty. Drive revenue and increase brand awareness with happy customers and strong brand advocates. Uncover key experience insights to give your customers exactly what they want, when they want it, to stay ahead of the pack. Eliminate low-quality ideas, perfect high-potential concepts, and uncover audience segments with strong engagement. Use visualized feedback on your copy, graphics, and video to maximize audience engagement. Discover the words and phrases that resonate most with your audience to perfect text-based content. Maximize the market potential and reach of your content by finding the optimal mix of topics, formats, and channels. Use audience preference data to identify the optimal formula of content across multiple dimensions, from media type and length, to the tone of messages, and more. Measure the level of importance consumers place on different aspects of your content for a laser-focused strategy. Need some help getting your content research and testing off the ground? Partner with SightX and let our research team become an extension of your own. Our team of in-house experts will guide you through every step in the product consumer research process, from survey development and scripting to analysis support and everything in between.
Benefits of Content Research
Remove the Guesswork
Drive Engagement and ROI
Gain a Competitive Advantage
Research & Analysis Tools
Content Testing
Heatmapping
Text Highlighter
TURF Analysis
Automated Conjoint Analysis
Automated MaxDiff Analysis
Content Research Services
The SightX Approach to Content Research