Mastering Conjoint Studies with SightX

From Customer Preferences to Audience Segments and Market Share Forecasts 

The most powerful product and pricing decisions start with understanding what truly drives customer choice. Conjoint studies reveal how people weigh features, benefits, and price, giving you the data to design offerings that win. In this guide, you’ll learn how to run, analyze, and activate conjoint experiments within SightX to uncover the “why” behind every preference. Explore how leading brands are:

• Designing smarter products by understanding trade-offs that matter most
• Identifying unique audience segments based on choice behavior
• Simulating market share to forecast real-world performance
• Turning complex data into confident product, pricing, and positioning strategies