The Ultimate Guide to Key Driver Analysis

Identify what drives impact. Prioritize what matters.

In today’s fast-moving market, guessing won’t cut it. This practical guide shows you how leading CPG brands are using Key Driver Analysis (KDA) to cut through noise, uncover what actually drives consumer behavior, and prioritize what matters most to brand growth.

• Learn how KDA works, and when to use it
• See which factors are most likely to move the needle (think: taste, price, trust)
• Understand how to run KDA in the SightX platform, step-by-step
• Get tips to translate insight into action, faster

Stop chasing data. Start driving results.