The Consumer Research Glossary

Unlock the world of consumer research with SightX! Our comprehensive glossary breaks down key terms and concepts—empowering you to navigate insights with ease. Explore industry-defining terminology from the authoritative consumer research platform.

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Dashboard Visualization

Dashboard visualization turns complex data into real-time, interactive visuals, helping…

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Data Cleaning

Data cleaning ensures accurate, consistent data by removing errors and inconsistencies,…

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Data Triangulation

Data triangulation uses multiple data sources, methods, or researchers to validate…

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Decision Tree

Decision trees are intuitive models for classification and regression, helping businesses…

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Descriptive Statistics

Descriptive statistics summarize data using measures like mean, median, and standard…

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Elasticity Analysis

Elasticity analysis measures how changes in factors like price or income impact demand,…

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Ethnographic Research

Ethnographic research studies people in their natural environment to uncover real…

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Experience Sampling Method…

The Experience Sampling Method (ESM) collects real-time data on participants'…

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Experimental Design (X)

Experimental design involves planning and conducting experiments to test hypotheses,…

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Experimentation

Experimentation manipulates variables to understand cause-and-effect relationships,…

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Exploratory Research

Exploratory research uncovers insights, defines problems, and informs future studies…

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Extreme Responding

Extreme responding in surveys leads to biased data, with participants selecting extreme…

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Eye Tracking

Eye tracking measures where and how long people look at visual elements, offering…

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Factor Analysis

Factor analysis simplifies data by identifying hidden relationships between variables,…

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Field Research

Field research gathers real-world data through observation and interaction, offering…