The Consumer Research Glossary

Unlock the world of consumer research with SightX! Our comprehensive glossary breaks down key terms and concepts—empowering you to navigate insights with ease. Explore industry-defining terminology from the authoritative consumer research platform.

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Outlier Detection

Outlier detection identifies data points that deviate from the norm, helping to ensure…

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Pie Chart

Pie charts visually represent data proportions, making it easy to compare categories.…

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Pilot Testing

Pilot testing is a small-scale trial before a full launch to identify issues, refine…

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Predictive Analytics

Predictive analytics uses historical data and algorithms to forecast future outcomes,…

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Probability Sampling

Probability sampling ensures each population member has an equal chance of selection,…

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Purchase Intent

Purchase intent measures how likely consumers are to buy. Use it to refine marketing,…

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Qualitative Research

Qualitative research explores human behavior and motivations through non-numerical data,…

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Quantitative Research

Quantitative research collects and analyzes numerical data to identify patterns, test…

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Questionnaire Design

Questionnaire design creates structured surveys to collect reliable, unbiased data. Clear…

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Quota Sampling

Quota sampling ensures key demographics are proportionally represented in research,…

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Random Sampling

Random sampling ensures unbiased, representative research by giving every individual an…

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Ranking Questions

Ranking questions ask respondents to order items by preference, revealing customer…

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Regression Analysis

Regression analysis predicts outcomes by examining relationships between variables,…

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Reliability

Reliability in research ensures consistent, stable results over time, strengthening…

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Response Rate

Response rate is the percentage of survey completions from those invited. A higher rate…