Sample size is the number of participants in a study. A well-chosen sample ensures…
Semantic Differential Scale…
A semantic differential scale uses bipolar adjectives to measure attitudes and…
Sentiment Analysis
Sentiment analysis uses AI and NLP to assess emotional tone in text, helping businesses…
Statistical Significance…
Statistical significance ensures research results are reliable and not due to chance,…
Survey Fatigue
Survey fatigue reduces response rates and data quality. It occurs from long, repetitive…
T-Test
A t-test compares the means of two groups to determine if observed differences are…
Target Audience
A target audience is a specific group of consumers defined by demographics, behaviors,…
Text Analytics
Text analytics transforms unstructured text into actionable insights using NLP, sentiment…
Top-Box Analysis
Top-box analysis focuses on the most positive survey responses to measure satisfaction,…
Trend Analysis
Trend analysis identifies patterns over time to predict future market changes, guide…
Unstructured Data
Unstructured data lacks a predefined format, including text, images, and audio. AI tools…
Usability Testing
Usability testing evaluates how easily users interact with a product, identifying pain…
User Personas
User personas are data-driven profiles that represent target customers, helping teams…
Utility Analysis
Utility analysis measures the value of product features to consumers, guiding better…
Validity
Validity ensures research accurately measures what it intends to, providing reliable data…