A value proposition clearly defines the unique benefits of a product or service, helping…
Variable
A variable is any measurable characteristic in research, crucial for data analysis and…
Visualization (Data)
Usability testing helps improve user experience by identifying pain points and…
Voice of the Customer (VoC…
Voice of the Customer (VoC) captures customer feedback to improve products, boost…
Web Scraping
Web scraping extracts large amounts of data from websites for analysis, enabling…
Weighting
Weighting adjusts survey data to match the target population, correcting imbalances and…
Wilcoxon Test
The Wilcoxon test is a non-parametric method used to compare two related groups, ideal…
Win-Loss Analysis
Win-loss analysis helps businesses understand why they win or lose deals, improving sales…
Word Cloud
A word cloud visually displays the most frequent words in text data, helping quickly…
X-Axis
The x-axis is the horizontal axis in graphs, representing the independent variable, often…
Y-Axis
The y-axis is the vertical axis in charts, representing the dependent variable, crucial…
Year-over-Year Analysis (…
Year-over-year (YoY) analysis compares metrics from the same period across years to…
Yes-No Questions
Yes-no questions are binary questions that gather clear, simple "yes" or "…
Yield Rate
Yield rate measures the percentage of completed survey responses vs. invitations sent,…
Yule’s Coefficient
Yule’s coefficient measures the strength and direction of association between two binary…