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A New Era of Speed, Scale, and Strategic Impact
In today’s hyper-competitive marketplace, the brands that win are the ones that understand their consumers deeply—and act on those insights quickly. But let’s be honest: that’s easier said than done. For years, research teams have had to choose between depth and efficiency, between quality and cost, between speed and scalability.
Not anymore.
We’re excited to officially announce a strategic partnership between SightX, the all-in-one, automated consumer research platform, and ZS, a global management consulting and professional services firm known for its deep consumer sector expertise. Together, we’re offering something completely new to the market—a research model that’s flexible, fast, scalable, and deeply strategic. One that not only serves and meets the needs of the insights professionals managing day-to-day projects and analysis, but the entire organization all the way up to the C-Suite. This alignment solidifies the impact and value of the research needed for real business growth. Read the full press release here.
Tim Colasurdo, Associate Director, Consumer and Shopper Insights at PIM Brands, recently shared his perspective on the impact of this new model: “We were able to move extremely fast, creating a segmentation linked to our demand landscape in six weeks versus five months. In the time we saved we were able to start implementing these learnings to bring innovations to market faster than we ever have.”
A First-of-Its-Kind Partnership
This partnership is a deliberate and thoughtfully designed collaboration. It brings together the best of both worlds: SightX’s agile, all-in-one consumer research technology paired with ZS’s domain knowledge and consulting experience.
It’s a first-of-its-kind pairing in the consumer insights space, one that allows brands to scale their research efforts without scaling their teams or budgets. The result? Richer insights delivered faster, and a more efficient path from question to answer to action.
“Traditional research often forces brands to choose between depth and efficiency,” said Tim Lawton, Co-CEO of SightX. “With ZS, we’re helping organizations make smarter, faster decisions without sacrificing the quality of insights. With research being done faster, without losing its richness, brands get time back in their day to focus on applying those insights to grow their business.”
“This collaboration goes beyond a typical vendor relationship,” noted ZS Principal Russell Evans. “The traditional model of generating insights is no longer sustainable. Brands need more intelligence than ever but can’t afford to keep doing things the old way. That’s why we built a partnership that adapts to today’s realities. It’s a purposeful, flexible approach to market research, one that blends advanced technology with human expertise to accelerate insights, not replace them.”
Why This Matters for Today's Brands
Research has often been seen as a cost center—a necessary but sometimes resource-heavy part of the business. The SightX and ZS partnership turns that on its head, positioning research as a strategic driver of business growth.
Here’s what makes this partnership different:
- Accelerated speed-to-insights through integrated strategy and technology
- High-quality, data-driven research methodologies to drive strategic insights and audience understanding
- Reduced internal resource strain with end-to-end research enablement
- Proven expertise in turning insights into action to fuel brand growth and competitive advantage
Reimagining What Research Can Be
This is more than just a partnership, it’s a signal to the industry that consumer research can be reimagined. It can be both lean and deep. Fast and smart. Automated and strategic. And most importantly, it can be something that fuels business momentum instead of slowing it down.
If your team is ready to stop choosing between speed and quality and start getting more from your research investments, this partnership is your answer.
To learn more about how SightX and ZS can help your brand unlock smarter, faster, more impactful insights, reach out to hello@sightx.io.
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