Reveal New Market Segments & Buyer Personas
Identify, segment, and define your audience using machine learning (ML) and artificial intelligence (AI). Manually develop your consumer profiles based on predetermined criteria, or let the SightX platform automate the process using behavioral and psychographic data to reveal untapped markets. Use automated analysis to combine demographic, psychographic and behavioral data to reveal diverse profiles you may have otherwise missed. Expertly craft targeted messaging for each of your brand's audience segments to drive real engagement. Make more informed business decisions based on your consumers' preferences, intentions, and habits. And so much more… While some platforms rely on demographic and geographic data alone, SightX utilizes data points on beliefs, lifestyles, values, habits, and purchase intent to build robust and accurate consumer segments. Consumer behavior is constantly evolving. The SightX platform makes it easy to keep pace with quick pulse checks between larger studies. The SightX platform puts a wide range of advanced automated capabilities at your fingertips. Let our A.I. and machine learning powered platform so you can focus on what matters most: discovering key insights and gaining your competitive edge.
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Accurate Consumer Segmentation
Benefits of Consumer Segmentation
Find Your Target Audience
Upgrade Your Messaging
Improve Your Decision-Making
Use SightX’s Automated Consumer Segmentation Tool to...
Pinpoint Your Ideal Consumer Persona
Discover Untapped Markets
Create Accurate Buyer Personas
Segment Consumers
Automated Consumer Segmentation with SightX
Unique Research Methodologies
Agile Approach
Advanced Automated Analysis
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