Focus groups gather qualitative insights through moderated discussions, revealing…
Frequency Distribution
Frequency distribution organizes data into categories or intervals, revealing trends,…
Gap Analysis
Gap analysis compares current performance to goals to identify improvement areas. It…
Generalizability
Generalizability ensures research findings apply to broader populations, boosting…
Geotargeting
Geotargeting tailors marketing messages based on location data, boosting relevance,…
Gestalt Principles in…
Gestalt principles in data visualization help organize visual elements, making complex…
Granular Data
Granular data provides highly detailed insights, improving accuracy, personalization, and…
Hawthorne Effect
The Hawthorne Effect occurs when people change behavior because they know they're…
Heat Mapping
Heat maps visualize data intensity using color gradients, helping businesses analyze user…
Hierarchical Clustering
Hierarchical clustering groups data based on similarity, forming a nested structure for…
Histogram
A histogram visually displays data distribution by grouping values into intervals,…
Hypothesis Testing
Hypothesis testing evaluates assumptions using data to accept or reject a null hypothesis…
Impression Tracking
Impression tracking measures how often ads or content are viewed, helping businesses…
Independent Variable
An independent variable is manipulated in research to study its effect on a dependent…
Inferential Statistics
Inferential statistics help draw conclusions about a population from a sample using…