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SightX News

SightX and ZS Partner to Transform Consumer Research

SightX and ZS have joined forces to revolutionize consumer research, combining agile, AI-enabled technology with deep strategic consulting expertise. This first-of-its-kind partnership enables brands...

2 min read

30 Apr, 2025

SightX News

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SightX Feature Focus: Custom Visualization & Branding Suite

SightX’s new Custom Visualization & Branding Suite transforms the way you present consumer research by making...

1 min read

7 Apr, 2025

Customers

Insights

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How Pabst Brewing Combines Heritage and Innovation to Drive Growth

Pabst Brewing Company, a leader in blending heritage with innovation, partnered with SightX to overcome research...

3 min read

24 Mar, 2025

Research Resources

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2025 Consumer Research Trends

The consumer research industry is rapidly transforming, driven by technological advancements, a heightened focus on data...

6 min read

20 Nov, 2024
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Maximizing ROI in Marketing Campaigns - Are You…

It’s always good to get a pulse of the market, the trends, the expectations,…

2 min read
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Information vs. Intelligence

If you’ve ever worked in the military, cybersecurity, or even corporate…

2 min read
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An Intro to Significance Testing for Market…

If you work in the market research and insights space, you've likely come…

5 min read
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What is Logo Testing? How to Do It with Our…

As any branding expert knows- your logo says a lot about you.

2 min read
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What is Ad Testing? Is it Important? [With Free…

From differences across platforms, formats, and audiences- creating ads that…

4 min read
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What is Message and Claim Testing? How to…

We live in a noisy world, constantly bombarded by advertising and branded…

3 min read
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The 5 Types of Market Segmentation

Whether you're launching a marketing campaign or releasing a new product…

5 min read
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What is Conjoint Analysis? Answering the Most…

If you work in or around market research, you have most likely used or (at the…

7 min read
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Why You Should Be Using Text Highlighter…

In a world overflowing with information, we are all constant consumers of text…

4 min read
Four-quadrant chart displaying key driver analysis results, highlighting the importance of different purchase drivers, set against a purple background

What is Market Research? And How to Conduct…

Coming up with a new business idea is often the start of a great adventure.…

5 min read

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