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Rep Data + SightX Announcement Blog Post

SightX Joins Rep Data to Accelerate the Future of End-to-End, High-Quality Research

SightX has been acquired by Rep Data, bringing together an end-to-end research platform with full-service data collection and industry-leading response quality infrastructure. The partnership...

2 min read

14 Apr, 2026

Case Studies & eBooks

Mowi Salmon Dinner

How Mowi Found Clarity in a Complex Category: The Power...

In a complex and rapidly evolving seafood category, Mowi, the world’s largest Atlantic salmon company, turned...

2 min read

14 Oct, 2025

SightX News

Cold brew glass bottle set against a green background, accompanied by three attributes and bar graph results showing consumer preference toward each attribute

Introducing Asynchronous Video Interviews: Humanizing Insights, at Scale

SightX now offers native asynchronous video interviews, enabling researchers to capture authentic, emotive feedback directly within...

1 min read

26 Aug, 2025

SightX News

Various charts displaying key drive analysis outputs combined with customer segmentation insights, set against a pink background

Advanced Automated Segmentation: Smarter Insights for Every Team

SightX’s new Advanced Automated Segmentation marks a leap forward in audience understanding. This capability delivers the...

2 min read

27 Oct, 2025
Glass bottle of cold brew being evaluated by survey respondents for various attributes using heat mapping, set against a yellow background

The Top Consumer Insights Tools of 2024

Understanding your target market is a central factor in your business's…

4 min read
Four-quadrant chart displaying key driver analysis results, highlighting the importance of different purchase drivers, set against a purple background

How to Use Concept Testing for Your Creative…

The success of your creative assets can significantly impact your brand's…

6 min read
Various charts displaying key drive analysis outputs combined with customer segmentation insights, set against a pink background

Pricing Research Methods: How and When to Use…

Determining the optimal price for your products or services is a delicate…

6 min read
Series of vertically narrow screens, each displaying separate images with attribute callouts part of a survey, set against a purple background

9 Essential Tools for Package Design Testing

Product packaging is crucial in attracting consumers and conveying your brand…

2 min read
Concept of sneakers with a check mark indicating consumer preference, set against a purple background

How to Gain Actionable Brand Insights

Brands are more than just logos and products; they represent a promise to…

3 min read
Concept of a sporting goods store evaluated using heat mapping research, set against a purple background

Consumer Spending Outlook: Summer 2024

Despite most economic indicators showing the US economy is in good shape by…

3 min read
Cold brew glass bottle set against a green background, accompanied by three attributes and bar graph results showing consumer preference toward each attribute

Psychographic Survey Questions: What They Are…

Understanding your customers goes beyond simply knowing their age, income, and…

6 min read
Mobile video ad previews featuring a gym scene: a woman working out, a man doing pushups; all set against a green background

Ten Product Testing Survey Questions to Ask…

Product testing is a critical phase in the product development process,…

4 min read
Mobile device displaying a survey question about product attribute preferences, set against a red background

Exploratory Market Research 101: Methods, Tools…

Unlike many other forms of market research, exploratory research is not simply…

6 min read
3D graph analyzing multiple variables, mapping persona clusters at key intersections, set against a blue background

10 Concept Testing Survey Questions That Will…

The ability to launch successful products or services hinges on more than just…

3 min read

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