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SightX News

Introducing AI-Powered Video Analytics: Qualitative Analysis at Scale

SightX has launched AI-Powered Video Analytics, a major step forward in automating qualitative research. This new feature analyzes video interviews in seconds, surfacing themes,...

1 min read

17 Nov, 2025

Case Studies & eBooks

Mowi Salmon Dinner

How Mowi Found Clarity in a Complex Category: The Power...

In a complex and rapidly evolving seafood category, Mowi, the world’s largest Atlantic salmon company, turned...

2 min read

14 Oct, 2025

SightX News

Cold brew glass bottle set against a green background, accompanied by three attributes and bar graph results showing consumer preference toward each attribute

Introducing Asynchronous Video Interviews: Humanizing Insights, at Scale

SightX now offers native asynchronous video interviews, enabling researchers to capture authentic, emotive feedback directly within...

1 min read

26 Aug, 2025

SightX News

Various charts displaying key drive analysis outputs combined with customer segmentation insights, set against a pink background

Advanced Automated Segmentation: Smarter Insights for Every Team

SightX’s new Advanced Automated Segmentation marks a leap forward in audience understanding. This capability delivers the...

2 min read

27 Oct, 2025
Mobile video ad previews featuring a gym scene: a woman working out, a man doing pushups; all set against a green background

UTA IQ & SightX Release Study Of…

United Talent Agency (UTA), one of Hollywood's top major talent agencies…

2 min read
Concept of a sporting goods store evaluated using heat mapping research, set against a purple background

Enhancing the Consumer Experience with the…

Consumer experience and green consumption are not topics typically discussed…

3 min read
Concept of sneakers with a check mark indicating consumer preference, set against a purple background

Breaking the Algorithm: The Evolution of Our…

"If any of us believes we are not addicted to our devices and digital…

1 min read
Series of vertically narrow screens, each displaying separate images with attribute callouts part of a survey, set against a purple background

Hope, Anxiety, and Your Products

We’ve all heard of emotional buying. Most of the time, the phrase refers to…

3 min read
Four-quadrant chart displaying key driver analysis results, highlighting the importance of different purchase drivers, set against a purple background

Smart Solutions for Extraordinary Times: How…

Today our lives are more complex than ever before—but our physical lives are…

1 min read
3D graph analyzing multiple variables, mapping persona clusters at key intersections, set against a blue background

Insights & Innovation: Getting Past…

Do our self-identified labels polarize us more than our actual policy opinions…

1 min read
Mobile device displaying a survey question about product attribute preferences, set against a red background

Webinar: Challenging the Traditional Concept of…

DIY market research isn’t what it used to be. 

1 min read
Mobile video ad previews featuring a gym scene: a woman working out, a man doing pushups; all set against a green background

Your Guide to Pricing Research

Finding the perfect pricing for your product is no easy feat. 

4 min read
Concept of a sporting goods store evaluated using heat mapping research, set against a purple background

Market Research Glossary

Diving into the world of consumer and market research can be a challenge. To…

7 min read
Various charts displaying key drive analysis outputs combined with customer segmentation insights, set against a pink background

Insights: Exploring Cancel Culture &…

Avoiding transgressors is hardwired into the human brain. Since early groups…

4 min read

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