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SightX News

Introducing AI-Powered Video Analytics: Qualitative Analysis at Scale

SightX has launched AI-Powered Video Analytics, a major step forward in automating qualitative research. This new feature analyzes video interviews in seconds, surfacing themes,...

1 min read

17 Nov, 2025

Case Studies & eBooks

Mowi Salmon Dinner

How Mowi Found Clarity in a Complex Category: The Power...

In a complex and rapidly evolving seafood category, Mowi, the world’s largest Atlantic salmon company, turned...

2 min read

14 Oct, 2025

SightX News

Cold brew glass bottle set against a green background, accompanied by three attributes and bar graph results showing consumer preference toward each attribute

Introducing Asynchronous Video Interviews: Humanizing Insights, at Scale

SightX now offers native asynchronous video interviews, enabling researchers to capture authentic, emotive feedback directly within...

1 min read

26 Aug, 2025

SightX News

Various charts displaying key drive analysis outputs combined with customer segmentation insights, set against a pink background

Advanced Automated Segmentation: Smarter Insights for Every Team

SightX’s new Advanced Automated Segmentation marks a leap forward in audience understanding. This capability delivers the...

2 min read

27 Oct, 2025
Various charts displaying key drive analysis outputs combined with customer segmentation insights, set against a pink background

I Pity The Fool: Correlations, Predictions, and…

Nobody likes to be fooled. The majority of us want to know that they are being…

1 min read
Mobile device displaying a survey question about product attribute preferences, set against a red background

Frontier7 Announces Exciting Re-brand to SightX

New brand reflects the Company’s mission to enable agile data driven decision…

1 min read
Various charts displaying key drive analysis outputs combined with customer segmentation insights, set against a pink background

Curiosity is Your Biggest Competitive Advantage

“Curiosity is the most superficial of all of the affections; it changes its…

2 min read
Series of vertically narrow screens, each displaying separate images with attribute callouts part of a survey, set against a purple background

Consumer Segmentation: Maybe You Could Be Doing…

Have you ever considered that your customers may be more diverse than your…

3 min read
Series of vertically narrow screens, each displaying separate images with attribute callouts part of a survey, set against a purple background

Can You SHIFT Consumer Behavior?

Nike, Hasbro, Unilever, and Patagonia are all very different types of…

5 min read
Glass bottle of cold brew being evaluated by survey respondents for various attributes using heat mapping, set against a yellow background

Beyond Buzzwords: Machine Learning &…

Out of the Weeds, Part I “Big data is like teenage sex: everyone talks about…

3 min read
Concept illustration of canned beverages with poured drinks in front, set against a purple background, surrounded by viewer sentiment reactions with smiling, neutral, and sad face emojis

Beyond Buzzwords: Decision Trees

Out of the Weeds, Part III In this series of articles, our goal has been to…

3 min read
Concept of sneakers with a check mark indicating consumer preference, set against a purple background

Back to the Future: How Do Statisticians Make…

Have you ever wondered how statisticians are able to make predictions about…

3 min read
Four-quadrant chart displaying key driver analysis results, highlighting the importance of different purchase drivers, set against a purple background

Industry Trends and other Takeaways from CRC

Less than a week out from the Corporate Researchers Conference (CRC) in…

3 min read
Concept of a sporting goods store evaluated using heat mapping research, set against a purple background

Let’s Get the Band Back Together

In the book “Team of Rivals”, Doris Kearns Goodwin describes the political…

6 min read

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