The Consumer Research Glossary

Normalization adjusts data to a common scale, improving analysis accuracy by ensuring…

Omnibus surveys collect data on multiple topics from different clients in a shared survey…

Online panels are curated groups of respondents used for fast, targeted, and cost-…

Open-ended questions reveal deep consumer insights by allowing free-form responses. Learn…

Ordinal data ranks categories in a meaningful order, such as satisfaction scales or…

Outlier detection identifies data points that deviate from the norm, helping to ensure…

Pie charts visually represent data proportions, making it easy to compare categories.…

Pilot testing is a small-scale trial before a full launch to identify issues, refine…

Predictive analytics uses historical data and algorithms to forecast future outcomes,…

Probability sampling ensures each population member has an equal chance of selection,…

Purchase intent measures how likely consumers are to buy. Use it to refine marketing,…

Qualitative research explores human behavior and motivations through non-numerical data,…

Quantitative research collects and analyzes numerical data to identify patterns, test…

Questionnaire design creates structured surveys to collect reliable, unbiased data. Clear…

Quota sampling ensures key demographics are proportionally represented in research,…