Eye tracking measures where and how long people look at visual elements, offering…
Factor Analysis
Factor analysis simplifies data by identifying hidden relationships between variables,…
Field Research
Field research gathers real-world data through observation and interaction, offering…
Focus Groups
Focus groups gather qualitative insights through moderated discussions, revealing…
Frequency Distribution
Frequency distribution organizes data into categories or intervals, revealing trends,…
Gabor-Granger
Gabor-Granger measures how demand changes at different price points to identify optimal…
Gap Analysis
Gap analysis compares current performance to goals to identify improvement areas. It…
Generalizability
Generalizability ensures research findings apply to broader populations, boosting…
Geotargeting
Geotargeting tailors marketing messages based on location data, boosting relevance,…
Gestalt Principles in…
Gestalt principles in data visualization help organize visual elements, making complex…
Granular Data
Granular data provides highly detailed insights, improving accuracy, personalization, and…
Hawthorne Effect
The Hawthorne Effect occurs when people change behavior because they know they're…
Heat Mapping
Heat maps visualize data intensity using color gradients, helping businesses analyze user…
Hierarchical Clustering
Hierarchical clustering groups data based on similarity, forming a nested structure for…
Histogram
A histogram visually displays data distribution by grouping values into intervals,…