The Consumer Research Glossary

TURF analysis identifies the optimal mix of products, messages, or media that maximizes…

Unstructured data lacks a predefined format, including text, images, and audio. AI tools…

Usability testing evaluates how easily users interact with a product, identifying pain…

User personas are data-driven profiles that represent target customers, helping teams…

Utility analysis measures the value of product features to consumers, guiding better…

Validity ensures research accurately measures what it intends to, providing reliable data…

A value proposition clearly defines the unique benefits of a product or service, helping…

Van Westendorp identifies the optimal price range by measuring consumer perceptions of…

A variable is any measurable characteristic in research, crucial for data analysis and…

Usability testing helps improve user experience by identifying pain points and…

Voice of the Customer (VoC) captures customer feedback to improve products, boost…

Web scraping extracts large amounts of data from websites for analysis, enabling…

Weighting adjusts survey data to match the target population, correcting imbalances and…

The Wilcoxon test is a non-parametric method used to compare two related groups, ideal…

Win-loss analysis helps businesses understand why they win or lose deals, improving sales…