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SightX News

SightX and ZS Partner to Transform Consumer Research

SightX and ZS have joined forces to revolutionize consumer research, combining agile, AI-enabled technology with deep strategic consulting expertise. This first-of-its-kind partnership enables brands...

2 min read

30 Apr, 2025

SightX News

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SightX Feature Focus: Custom Visualization & Branding Suite

SightX’s new Custom Visualization & Branding Suite transforms the way you present consumer research by making...

1 min read

7 Apr, 2025

Customers

Insights

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How Pabst Brewing Combines Heritage and Innovation to Drive Growth

Pabst Brewing Company, a leader in blending heritage with innovation, partnered with SightX to overcome research...

3 min read

24 Mar, 2025

Research Resources

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2025 Consumer Research Trends

The consumer research industry is rapidly transforming, driven by technological advancements, a heightened focus on data...

6 min read

20 Nov, 2024
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How to Gain Actionable Brand Insights

Brands are more than just logos and products; they represent a promise to…

3 min read
Concept of a sporting goods store evaluated using heat mapping research, set against a purple background

Consumer Spending Outlook: Summer 2024

Despite most economic indicators showing the US economy is in good shape by…

3 min read
Cold brew glass bottle set against a green background, accompanied by three attributes and bar graph results showing consumer preference toward each attribute

Psychographic Survey Questions: What They Are…

Understanding your customers goes beyond simply knowing their age, income, and…

6 min read
Mobile video ad previews featuring a gym scene: a woman working out, a man doing pushups; all set against a green background

Ten Product Testing Survey Questions to Ask…

Product testing is a critical phase in the product development process,…

4 min read
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Exploratory Market Research 101: Methods, Tools…

Unlike many other forms of market research, exploratory research is not simply…

6 min read
3D graph analyzing multiple variables, mapping persona clusters at key intersections, set against a blue background

10 Concept Testing Survey Questions That Will…

The ability to launch successful products or services hinges on more than just…

3 min read
Two line charts with callouts illustrating pricing research insights, showing the optimal price point, set against an orange background

28 Prompts You Can Use with Ada for Better…

Using clear and direct prompts can make all the difference when working with…

3 min read
Glass bottle of cold brew being evaluated by survey respondents for various attributes using heat mapping, set against a yellow background

Tips for Running a Successful Brand Tracking…

Today, we'll explore the importance of brand tracking studies, how to run…

6 min read
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Market Research & Benchmarking: How to…

No matter your industry or field, setting clear, data-driven benchmarks is…

2 min read
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15 Questions to Ask During Concept Development…

When developing and testing a new product concept, gathering feedback from…

4 min read

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