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SightX News

Introducing Asynchronous Video Interviews: Humanizing Insights, at Scale

SightX now offers native asynchronous video interviews, enabling researchers to capture authentic, emotive feedback directly within surveys. No third-party tools or complex setups required....

1 min read

26 Aug, 2025

Case Studies & eBooks

Mowi Salmon Dinner

How Mowi Found Clarity in a Complex Category: The Power...

In a complex and rapidly evolving seafood category, Mowi, the world’s largest Atlantic salmon company, turned...

2 min read

14 Oct, 2025

SightX News

SightX logo next to ZS logo

SightX and ZS Partner to Transform Consumer Research

SightX and ZS have joined forces to revolutionize consumer research, combining agile, AI-enabled technology with deep...

3 min read

30 Apr, 2025

SightX News

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Advanced Automated Segmentation: Smarter Insights for Every Team

SightX’s new Advanced Automated Segmentation marks a leap forward in audience understanding. This capability delivers the...

2 min read

27 Oct, 2025
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TURF Analysis Use Cases & Examples

TURF analysis gives you data-backed strategies to optimize your product…

5 min read
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The Top Ten Ad Testing Platforms

For marketing and advertising pros, Ad testing platforms are essential tools…

4 min read
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30 Psychographic Survey Questions to Use for…

While demographic data provides basic information about who your customers are…

4 min read
Cold brew glass bottle set against a green background, accompanied by three attributes and bar graph results showing consumer preference toward each attribute

How to Write Better Questions for Your Product…

t testing surveys help businesses gather feedback directly from their target…

6 min read
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The Best Online Concept Testing Tools

It is common knowledge that some of the key ways to stay ahead in business lie…

6 min read
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Concept Development and Testing: Methods,…

Testing, iterating, and developing concepts are essential steps in a process…

6 min read
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Creative Testing: Methods, Tools, and Tips for…

It is no secret that creating compelling, high-impact creative assets is…

6 min read
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Harnessing the Power of Generative AI for Text…

In market research, open-ended questions allow businesses to gain deeper…

2 min read
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Pricing Analysis Methods: What They Are And How…

The right pricing strategy can speed adoption, ensure profitability, enhance…

7 min read
Glass bottle of cold brew being evaluated by survey respondents for various attributes using heat mapping, set against a yellow background

The Top Consumer Insights Tools of 2024

Understanding your target market is a central factor in your business's…

4 min read

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