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SightX News

Introducing AI-Powered Video Analytics: Qualitative Analysis at Scale

SightX has launched AI-Powered Video Analytics, a major step forward in automating qualitative research. This new feature analyzes video interviews in seconds, surfacing themes,...

1 min read

17 Nov, 2025

Case Studies & eBooks

Mowi Salmon Dinner

How Mowi Found Clarity in a Complex Category: The Power...

In a complex and rapidly evolving seafood category, Mowi, the world’s largest Atlantic salmon company, turned...

2 min read

14 Oct, 2025

SightX News

Cold brew glass bottle set against a green background, accompanied by three attributes and bar graph results showing consumer preference toward each attribute

Introducing Asynchronous Video Interviews: Humanizing Insights, at Scale

SightX now offers native asynchronous video interviews, enabling researchers to capture authentic, emotive feedback directly within...

1 min read

26 Aug, 2025

SightX News

Various charts displaying key drive analysis outputs combined with customer segmentation insights, set against a pink background

Advanced Automated Segmentation: Smarter Insights for Every Team

SightX’s new Advanced Automated Segmentation marks a leap forward in audience understanding. This capability delivers the...

2 min read

27 Oct, 2025
Concept of a sporting goods store evaluated using heat mapping research, set against a purple background

Open-ended vs. Closed Questions in User Research

In user research, questions are at the heart of every study, guiding the data…

6 min read
Concept illustration of canned beverages with poured drinks in front, set against a purple background, surrounded by viewer sentiment reactions with smiling, neutral, and sad face emojis

Pricing New Products: Key Approaches and the…

Pricing a new product is a critical decision that can determine the success or…

4 min read
Cold brew glass bottle set against a green background, accompanied by three attributes and bar graph results showing consumer preference toward each attribute

Margin of Error Guide: What Marketers Need to…

Understanding your audience’s preferences, behaviors, and opinions is key.…

6 min read
Glass bottle of cold brew being evaluated by survey respondents for various attributes using heat mapping, set against a yellow background

Top Methods for Ad Testing

Crafting effective ads requires more than just creativity. If you want your ad…

5 min read
Various charts displaying key drive analysis outputs combined with customer segmentation insights, set against a pink background

15 of the Best Survey Questions for Brand…

Consumer perceptions of your brand are vital to your company's overall…

3 min read
Four-quadrant chart displaying key driver analysis results, highlighting the importance of different purchase drivers, set against a purple background

How Leading CPG Brands Use Market Research

Consumer Packaged Goods (CPG) organizations operate in an intensely…

5 min read
Series of vertically narrow screens, each displaying separate images with attribute callouts part of a survey, set against a purple background

10 Concept Testing Questions to Ask Your Target…

Launching a new product or service involves significant risk. Full stop.

6 min read
Concept of sneakers with a check mark indicating consumer preference, set against a purple background

Brand Tracking Studies: Methods, Examples, and…

Brands are more than just logos or slogans; they embody a company's…

5 min read
Cold brew glass bottle set against a green background, accompanied by three attributes and bar graph results showing consumer preference toward each attribute

How to Run Better Brand Recall Surveys:…

rand recall is a crucial metric for evaluating the effectiveness of marketing…

4 min read
Concept of a sporting goods store evaluated using heat mapping research, set against a purple background

Ten Types of Survey Bias and How to Avoid Them

Surveys are an essential tool for collecting data and gaining insights into…

4 min read

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