Login
Get Started

Exploring Market Research
Trends & Insights

Must-Read Headlines

video interview hero image

AI

SightX News

Introducing AI-Powered Video Analytics: Qualitative Analysis at Scale

SightX has launched AI-Powered Video Analytics, a major step forward in automating qualitative research. This new feature analyzes video interviews in seconds, surfacing themes,...

1 min read

17 Nov, 2025

Case Studies & eBooks

Mowi Salmon Dinner

How Mowi Found Clarity in a Complex Category: The Power...

In a complex and rapidly evolving seafood category, Mowi, the world’s largest Atlantic salmon company, turned...

2 min read

14 Oct, 2025

SightX News

Cold brew glass bottle set against a green background, accompanied by three attributes and bar graph results showing consumer preference toward each attribute

Introducing Asynchronous Video Interviews: Humanizing Insights, at Scale

SightX now offers native asynchronous video interviews, enabling researchers to capture authentic, emotive feedback directly within...

1 min read

26 Aug, 2025

SightX News

Various charts displaying key drive analysis outputs combined with customer segmentation insights, set against a pink background

Advanced Automated Segmentation: Smarter Insights for Every Team

SightX’s new Advanced Automated Segmentation marks a leap forward in audience understanding. This capability delivers the...

2 min read

27 Oct, 2025
3D graph analyzing multiple variables, mapping persona clusters at key intersections, set against a blue background

Customer vs. Consumer Segmentation: What’s the…

Customer segmentation focuses on grouping existing buyers, while consumer…

2 min read
Glass bottle of cold brew being evaluated by survey respondents for various attributes using heat mapping, set against a yellow background

What’s Next for Insights? 6 Key Themes from…

The 2025 Greenbook IIEX NA conference in Washington, DC spotlighted the…

3 min read
SightX logo next to ZS logo

SightX and ZS Partner to Transform Consumer…

SightX and ZS have joined forces to revolutionize consumer research, combining…

3 min read
Various charts displaying key drive analysis outputs combined with customer segmentation insights, set against a pink background

Emerging Themes from Quirks Chicago 2025

Quirks Chicago 2025 showcased the transformative role of AI in consumer…

5 min read
Series of vertically narrow screens, each displaying separate images with attribute callouts part of a survey, set against a purple background

SightX Feature Focus: Custom Visualization…

SightX’s new Custom Visualization & Branding Suite transforms the way you…

1 min read
Concept of sneakers with a check mark indicating consumer preference, set against a purple background

Balancing Speed, Cost, and Quality in a…

AI is revolutionizing consumer insights by enabling faster, more intuitive,…

4 min read
Cold brew glass bottle set against a green background, accompanied by three attributes and bar graph results showing consumer preference toward each attribute

How Pabst Brewing Combines Heritage and…

Pabst Brewing Company, a leader in blending heritage with innovation,…

3 min read
Concept of a sporting goods store evaluated using heat mapping research, set against a purple background

Create Your Own Luck: How Consumer Research…

Every year on Saint Patrick’s Day, people celebrate luck—whether it’s finding…

2 min read
Mobile video ad previews featuring a gym scene: a woman working out, a man doing pushups; all set against a green background

Do You Get Agitated by Performative…

For many females, me included, International Women’s Day is a glaring reminder…

2 min read
Concept illustration of canned beverages with poured drinks in front, set against a purple background, surrounded by viewer sentiment reactions with smiling, neutral, and sad face emojis

Lab-Grown Diamonds and the Future of Consumer…

This Valentine’s Day, love isn’t just in the air—it’s in the choices consumers…

3 min read

Ready to meet the next generation
of market research technology?

A market research platform for the future

Get Started