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SightX News

SightX and ZS Partner to Transform Consumer Research

SightX and ZS have joined forces to revolutionize consumer research, combining agile, AI-enabled technology with deep strategic consulting expertise. This first-of-its-kind partnership enables brands...

2 min read

30 Apr, 2025

SightX News

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SightX Feature Focus: Custom Visualization & Branding Suite

SightX’s new Custom Visualization & Branding Suite transforms the way you present consumer research by making...

1 min read

7 Apr, 2025

Customers

Insights

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How Pabst Brewing Combines Heritage and Innovation to Drive Growth

Pabst Brewing Company, a leader in blending heritage with innovation, partnered with SightX to overcome research...

3 min read

24 Mar, 2025

Research Resources

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2025 Consumer Research Trends

The consumer research industry is rapidly transforming, driven by technological advancements, a heightened focus on data...

6 min read

20 Nov, 2024
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10 Brand Awareness Questions You Should Be…

Brand awareness is the first step towards building trust, establishing a solid…

4 min read
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Best Practices for Running a Pricing Analysis

Pricing is a critical aspect of any business strategy. The right price can…

4 min read
Two line charts with callouts illustrating pricing research insights, showing the optimal price point, set against an orange background

10 Tips for Better Ad Testing

Advertising plays a critical role in shaping brand perception and driving…

5 min read
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Seven Questions to Ask During a Pricing Analysis

As you likely know, determining the optimal price for your products or…

5 min read
Concept illustration of canned beverages with poured drinks in front, set against a purple background, surrounded by viewer sentiment reactions with smiling, neutral, and sad face emojis

How to Choose the Right Ad Testing Platform

Ad testing platforms have become indispensable for marketers and advertisers…

7 min read
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Brand Equity Research: What it is, Methods, and…

 

5 min read
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Understanding Brand Perception & Ways to…

Brand perception encompasses the thoughts, feelings, and opinions that people…

7 min read
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TURF Analysis Use Cases & Examples

TURF analysis gives you data-backed strategies to optimize your product…

5 min read
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The Top Ten Ad Testing Platforms

For marketing and advertising pros, Ad testing platforms are essential tools…

4 min read
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30 Psychographic Survey Questions to Use for…

While demographic data provides basic information about who your customers are…

4 min read

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